Focused-Exposure: Margeting Tips for Photographers

DD Kullman

DD Kullman Copywriting and Marketing Consulting

A turn of phrase. A well-placed pun. Alliteration and parallel construction. That’s the realm this Princess of Prose loves to dabble in. After 20 years under her belt as a copywriter and creative director, D.D. is certain you can’t bore anybody into reading anything.

Personal, friendly and easily understood communication is her forte. Tours of duty include Senior Writer stints with ad agencies such as McCann-Erickson, Lavidge Baumayr, The Martz Agency, E.B. Lane Advertising & PR and McMurry Ad Group, the last where she served as Creative Director and Vice President, General Manager. Most recently, D.D. was National Director of Marketing for High-Tech Institute, Inc., Manager of Marketing and Communications for the Office of the Vice President for Global Engagement at Arizona State University and managing editor of Southwest Graphics magazine, a professional journal published for the communications industry.

She currently teaches advertising courses as an adjunct faculty member of The Art Institute of Phoenix while running her own marketing firm Copy That Clicks. D.D. is a member of the American Marketing Association.

D.D. is at home in any medium, whether it’s print, broadcast, outdoor, direct mail or interactive. Her first love is writing copy that entertains, inspires and motivates readers to act. In short, crafting compelling copy that goes from prosaic to powerful, promptly.

 

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Recent Posts

The death of the photography business—and what you can do about it. 12 Skills for Self-Employed Success • Help Someone; Help Yourself • What You Should Be Saying (about what you’re showing) • Words and Pictures • Simple, Powerful and Overlooked • Marketing Guidance for Photographers Coming March 2009

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