Focused-Exposure: Margeting Tips for Photographers

Help Someone; Help Yourself •

Focused-Exposure Marketing for Photographers

“US$10,000 grant given to a photographer to fund a project that raises public awareness about an important social, environmental or economic issue.”

Interested? Go to:
www.grant.shootq.com [go now; it's time sensitive].

But it doesn’t take “10 large” for you to get great value from helping out others.

Besides the obvious personal satisfaction you’ll receive; helping out non-profits by donating your work pro-bono can also be a wonderful public relations opportunity to increase the visibility of both you and your client.

Follow Your Heart

First; choose an organization whose mission resonates with your passion. This will not only improve what you get out of it on a personal level but your passion will also be evident in the quality of the final work. Be very up-front with your intentions and clear everything with them before you start [this might actually take a little extra effort on your part explaining usage rights and licensing as they may have little exposure to copyright law and industry norms. Get releases. Explain everything. Explain it again and get it in writing]. Make sure to use discretion and respect with your usage and publicity paying special attention to delicate subject matter [e.g. children or victims of violence, etc.].

Alert the Media

There’s nothing wrong with tooting your own horn for doing good deeds as long as it is done with good taste. Contact the appropriate media [those that have reader interest or themes that match your project] before you start. Let them know what you’re doing, why you’re doing it [for the cause] who’s involved and what benefit may come from your efforts—maybe they’ll be interested in following your project “documentary” style. Be sure to follow up with them after your project so you can share the results.

Network

Even small organizations can have some “big guns” on their board of directors. Ask to meet with them, explain what you’re offering, ask if there is anything you can do to help their company’s community relations department leverage the exposure; build a relationship.

When handled correctly, donating your time can certainly help your business’s bottom line; but you may soon find the publicity to be just a pleasant side effect to the many benefits you receive when you give from the bottom of your heart.

Are you applying for the grant? Have you donated your time to some project that moved you personally? Did you leverage it for publicity or get work from having it in your portfolio? Leave a comment and let us know about it. Please, DIGG, StumbleUpon and share our articles on Facebook by clicking below.

Best wishes for your business!

—Robert skz Skrzynski [Bio]

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This entry was posted on Sunday, May 3rd, 2009 at 9:54 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



Comments

  1. R. S. Reitz says:

    I love the idea, but I don’t understand why applicants have to be “a working wedding or portrait photographer”. That seems a rather narrow field considering the goal of the grant is about raising social awareness.

    Randy

    May 5th, 2009 at 7:34 am

  2. skz says:

    Interesting; I’m curious as well. I contacted them [ShootQ] via e-mail and invited them to respond here.

    Let me know if you have any other questions.

    May 5th, 2009 at 9:46 am

  3. Bruce Byers says:

    Did anyone respond to this question. I am putting together a package for the grant. I document medical missions and need help to take it to the next level.

    http://www.brucebyers.com/clients/projects

    May 7th, 2009 at 9:03 pm

  4. Rachel says:

    Great question. I’ll try to explain a little bit more about the ShootQ Grant origins. We come from newspaper & magazine backgrounds, with a large portion of our careers as documentary photojournalists. But for the past 6 years we’ve earned our income primarily as wedding photographers. There are an amazing & growing number of photographers who make their living primarily shooting weddings and portraits. These photographers have ideas and skills that could be ideal for important personal projects that they just don’t have the time or funding to pursue. There are many grants available out there for photojournalists, or photographers from any field. Grants like Getty, ALEXIA, Moving Walls, Robert Kennedy grant etc.

    We simply wanted to create an opportunity for wedding and portrait photographers specifically to work on an important project, something they don’t get to do very often, unlike photographers who work on many stories for newspapers, magazines and non-profits, etc.

    So, it’s not that we’re looking for photographers from a different field to do a different type of work. We want to empower photographers who have great skills and great ideas, but just happen to make the majority of their income from weddings or portraits.

    Also, since the grant is funded by ShootQ, which is a software service catering primarily to wedding & portraits photographers, it makes sense for us to target that same group of photographers by offering a unique grant. Applicants are not required to be ShootQ users (which is very unique as far as grant funding goes – and last year’s winner was not a ShootQ user) So, we’re not even looking to require usage of our software. We care deeply about wedding and portrait photographers as our own lives have been so entrenched in that industry for the past 6 years and we realize how challenging it can be to build a wedding and/or portrait business still find time and funding to work on important projects outside that bubble. So we want to help our colleagues as much as possible.

    As we hope to expand ShootQ as a solution for commercial, editorial photographers and even videographers, we are considering opening the Grant to a wider applicant pool. This is only the second year we’ve offered the grant, and we look forward to seeing its reach grow in the coming years! Stay tuned. We look forward to the possibilities!

    I hope this helps!

    May 8th, 2009 at 10:18 am

  5. Gene says:

    Paperwork! I did a pro-bono job for a huge non profit. I made sure I had a signed agreement that my photo credit be used in every publication or a sizable payment would be due.

    When I saw the photos plastered everywhere without my credit- I was polite yet firm when speaking to my contact. When she didn’t accept responsibility I needed to send copies of our agreement to the executive director. A fat payment made up for the lack of publicity for my studio.

    If I hadn’t had the paperwork I’d have been so lost!

    August 10th, 2009 at 5:04 pm

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