Words and Pictures •
Not all pictures are worth a thousand words. But most could stand a paragraph or two. Especially if you’re a photographer and you’re trying to market yourself.
Yes, your work says a lot about you—your skill with subject matter, your expertise with lighting, your ability to capture a special moment in time. But when you couple your photos with the right words, sprinkling in some insights about yourself and your philosophy, it’s like a one-two punch.
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Prospective clients will now “get you” on both a visual and a verbal level. And that just makes them feel more comfortable about working with you.
People Photographer Jeff Noble’s use of copy in a multi-panel brochure helps to guide and solidify the viewer’s feelings. [Click for larger view]
So go ahead and add some marketing copy to your next mailer, e-blast or ad. It’ll go a long way in getting the “word” out.
Do you have a memorable example where the images and words worked magic? Leave a comment and share it. Has the economy changed the way you promote yourself? Send us an e-mail and tell us what you are doing the same or differently and how it is working for you.
—DD Kulman [Bio]
Copy That Clicks
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